Regularly, I get asked how Uber, car sharing providers, and other mobility providers plan on making profit. How can you be cheaper than cabs, but have a similar business model? How can you make money with car sharing, when a ride only costs around 10 dollars? How is it possible to make money on scooters, that only cost one dollar per ride? But still, Uber, Mercedes, and venture capital companies keep spending millions, if not billions, on these ventures. Why? What is going to change? – Everything!